A natural defence against cavities
Xylitol is a naturally derived sugar alcohol that cavity-causing bacteria cannot metabolise. This disrupts their ability to produce enamel-damaging acids and helps restore a healthier pH balance in the mouth.
The science of enamel support
Two different approaches to supporting enamel and everyday oral care.
Mineral particles move into surface gaps to represent enamel surface support. The shield represents fluoride’s role in helping enamel resist acid exposure.
Nano-hydroxyapatite is a mineral related to the natural structure of enamel. In oral care, it is used in fluoride-free formulas designed to support a smooth, clean-feeling tooth surface.
Fluoride has been widely used in oral care for decades. It is commonly included in toothpaste to help enamel resist acid-related wear and support cavity prevention.
We wanted a fluoride-free ingredient that aligned with our science-forward, mineral-based philosophy for supporting enamel and everyday oral care.
Nano-hydroxyapatite belongs to the same mineral family naturally found in enamel, making it a science-backed ingredient designed to work in harmony with the tooth surface.
Helps fill microscopic surface imperfections in enamel, supporting a smoother, more polished-feeling finish after brushing.
Nano-hydroxyapatite has been studied in biomaterials and oral care research for its role in enamel-support applications and surface-level mineral interaction.
The science of xylitol
A simplified look at how xylitol works in the oral environment to support lasting enamel health.
Xylitol targets harmful bacteria and helps restore a neutral pH to protect enamel.
Xylitol is a naturally derived sugar alcohol that cavity-causing bacteria cannot metabolise. This disrupts their ability to produce enamel-damaging acids and helps restore a healthier pH balance in the mouth.
Streptococcus mutans — the primary bacteria behind tooth decay — cannot ferment xylitol. Without a usable energy source, bacterial populations decline over time.
By reducing acid output from harmful bacteria, xylitol helps bring the oral environment back toward a neutral pH — a key factor in protecting enamel from acid wear.
Found naturally in many fruits and vegetables, xylitol has been studied in oral care for decades and is a trusted addition to fluoride-free formulations.